E-commerce

What is Shopify? Training to build an online store with Shopify

Years ago, building an online store was not easy at all. Because of this, we used to see fewer online shopping websites. With the spread of the Internet among people and more online shopping, more and more companies have gone into the virtual space. With the increase in the demand for creating a website on the Internet, there have been services for designing a store website. The purpose of these services was to simplify the website building process.

Shopify is one of the store building services that has many users all over the world. Shopify’s goal is to allow more businesses to operate online. You may have heard of Shopify before and are now looking for more information about this service. In that case, by reading the following article, you will get complete information about Shopify and how to work in it.

What is Shopify and what does it do?

The story of Shopify’s formation dates back to 2004. Toby Lutke is a young programmer who has just moved to Canada and is trying to start his own company. Lutke first decided to create a website for a snowboard shop. For this reason, he designed a shop platform for his own website, Snowdevil. It soon became apparent that Lutke’s platform was worth more than snowboards.

This is why Lutke and his development team decided to work on their platform to make money from it. Lutke’s efforts led to the launch of Shopify in 2006. Now Shopify is one of the major e-commerce players in the world. Statistics on this store builder show its impact on virtual businesses:

  •      Over a million stores have been built with Shopify.
  •      Various stores in 175 countries use Shopify’s services.
  •      Stores created with Shopify have a total turnover of approximately $230 billion.
  •      Shopify has more than 5,000 employees.

Shopify’s role in online shopping and sales has increased exponentially and many stores have reached millions of dollars this way. The main advantage of Shopify is that it provides you a store website easily and quickly. That is, you can have a store site without the need for coding, hosting, domain, or even software installation.

One of Shopify’s success factors is that it is not just a simple seller and supports its customers in various aspects. Shopify doesn’t just give customers an online store. This company will help you grow your business. In addition, it gives you various tools like online chat, payment gateway and is always ready to support and fix your site issues.

These features have made Shopify the first choice for many people in the world to set up an online store. With Shopify, you can sell any type of product, whether physical or virtual, online. Let’s say at the outset that Shopify is a great website building service

  Payment gateways in Iranian and Farsi are not supported. In addition, it is difficult for us Iranians to pay for her services. The main challenge with using Shopify is that with changes in the dollar rate, your store costs will increase. That is why, at the end of the article, we will introduce you to Iranian store builders that offer similar services to Shopify.

How to build an online store with Shopify?

The most important advantage of Shopify is that using it does not require installation. Plus, you don’t need a host to create a site with Shopify, and the process of setting up a store with it is very simple and quick. For this reason, most beginners use Shopify instead of store content management systems like WooCommerce. Below, we will teach you how to create a Shopify store website.

First Step: Create a Shopify account

To use Shopify, you must first go to Shopify.com and create an account. The first hurdle in using Shopify presents itself in the beginning. Shopify is blocked in Iran and you must use an IP changer to access it. Shopify has a 14-day trial period, during which time you can create your own store site. If you are satisfied with Shopify’s services during this period, you should purchase one of the Shopify packages.

Shopify does not support Iranian and Farsi payment gateways. In addition, it is difficult for us Iranians to pay for her services. The main challenge with using Shopify is that with changes in the dollar rate, your store costs will increase. That is why, at the end of the article, we will introduce you to Iranian store builders that offer similar services to Shopify.

After that, a new page will open for you. On this page, you must enter information about your business. In the first box, you must specify whether or not you are currently selling the product. In the next box, it asked you when you plan to open your store. In the third box, you must choose the type of product sales. For our example, we have chosen that we only want to sell online.

In the fourth part, you are asked to specify the approximate income of your business. In the fifth box, select your business type from the list that opens. If you are not the store owner yourself and are setting it up for someone else, select the option at the bottom of the page. Finally, after completing the form, click the “Next” button to go to the next step.

This time another form will open for you on a new page. You must enter your personal information in this form. It is not difficult to fill out the form and write the name, surname, address, postal code, city, country and phone number in the given fields. Shopify does not provide services for Iran. For this reason, if you live in Iran, choose another city and country. If you’re abroad, fill in these fields carefully so you don’t get into trouble in the future.

In the last box of the page, if you have another site, enter its address. This field is optional and if you do not have another site, leave it blank. When you are done with the profile form, click on the Enter my store button to enter your store admin panel.

Second Step: Choose a website template

The process of building a site with Shopify store builder is done with ease, and now you have your online store. Shopify admin panel looks like the image below. Shopify has tried to make it quick and easy to work with the store creation panel. For this reason, the admin panel of this store builder is very simple and requires no special training. Below, we briefly introduce the different parts of the Shopify store builder panel.

The first step to completing an online store is choosing a beautiful template for your site. Shopify has 73 different store templates, but only 9 of them are free. To change the layout of your site, click on the Online Store option from the left menu.

At the bottom of the opened page, click the Explore Free Themes button. This will open a window where you can choose one of 9 free Shopify templates.

Clicking on each of these templates will open another window that will give you more information about the template. As you can see in the image below, there are several different colors of each template that you can choose from. After selecting the desired color, click the “Add to Theme Library” button.

In this way, the template you want will be added to the site’s admin panel. Next, press the Actions button in front of the selected model name to open the menu. Click on the Publish option from the opened menu.

After that, a new window will open like the image below. In this window, click the “Publish” button to activate the selected template on your site. In this way, the layout of your site has been changed and you can see your site by clicking on the eye icon in front of the word online shop from the left menu.

Step Three: Place the product on your Shopify store

Now that the website template is ready, it’s time to enter your products into the store. To do this, click on the Products option from the left menu. On the page that opens, click on the green “Add Product” button.

Now a page will open for you where you can enter your product specifications. Type the product name in the box below the title. Provide an explanation about the product in the description section. The article “Effective Techniques for Writing Product Descriptions” will help you write the correct description of your product.

You can select the product status from the right menu. An active option means that after clicking on the “Save” button, the product will be displayed in the store. By selecting the draft option, the item is saved as a draft and cannot be viewed on the site. This option is suitable when product settings have not yet been completed and you want to complete them at another time.

On the next page, you have to upload product images to the site. Simply click the “Add File” button inside the media box. Then, in the opened window, select the photo or video of the product. In the article “Take attractive photos of the products of our online store!” We’ve shown you how to take attractive photos of your products.

In the pricing field, you must enter the price of the product. Type the original price of the product in the price box. If you are selling the product at a discount, enter the price of the product before the discount in the comparison box at price. Otherwise, leave the second box blank.

If you select the Show unit price option for this product, the price of the product will be determined based on weight, size, and other parameters. In the left menu, you can select the type and manufacturer of the product. You can also choose the product category in the Collections section. To add a product category, you need to go to the Collections page and click on the “Create Collection” button. In the Tags section, write some terms related to the product.

At the bottom of the page, click the Edit Website SEO option to open the product-specific SEO settings. SEO means optimizing your product page for search engines. With this, your product will rank higher. In the article “What is SEO and why is it important?” We have provided more explanations about SEO on the site. In the first box of this section, you should type a title for the product. This address is shown to users on the Google results page.

Type a brief description of the product in the second box. This explanation is shown to users on the results page of Google and other search engines. In the third box, you must specify the title of the product page. Finally, after entering all the product details, click on the green Save button. In this way, your product will be added to the site.

Step 4: Other Shopify Settings

So far, you have managed to create a complete website to sell your products. After that, you can change the design of your site and add different elements to the home page of the site. In addition, you should also specify the cost of shipping the products. By clicking on the settings option located at the bottom left menu, you will enter the settings panel of your site. From this section, you can change all your location settings.

How much does it cost to buy a Shopify account?

Like we said, using Shopify is free for up to 14 days. After 14 days, if you are satisfied with this service, you can purchase one of its packages. Otherwise, your site will be closed. On the Shopify tariff page, the price of this store maker’s packages and the features of each package are listed.

To use Shopify’s cheapest package, you have to pay $29 per month. This package is suitable for small and newly created websites that have few clients. Shopify charges a percentage for every transaction that takes place on your site. On the more expensive packages, Shopify charges a lower percentage as commission from the seller. That’s why, after you have more customers, it’s better to buy the more expensive Shopify packages.

Other Shopify packages cost $79 and $299 per month. These packages provide you with more facilities in addition to lower fees compared to the basic package. One of the good features of Shopify is that it offers a variety of services for all businesses. For example, some users want to sell a small number of products. These people do not need an online store.

If you are among this group of users, Shopify Lite is for you at $9 per month. With this service, you can create multiple products and sell them on your site or on social networks. Plus, Shopify Plus is set up for very large stores. This service costs $2,000 per month and provides many features for online store owners.

What are the advantages and disadvantages of Shopify?

So far, we’ve taught you how to create a Shopify account. Before choosing Shopify to create an online store, it is best to know its advantages and disadvantages.

Convenience and simplicity: Working with Shopify is incredibly easy and doesn’t require a single word of coding.

Support: Shopify’s support team is always ready to solve their customers’ problems through calls and messages.

Various features: Shopify provides you with everything you need for an online store, such as the ability to select a discount code, add taxes to orders, select different countries to send goods to, and many other things.

External Add-ons and Software: Shopify has many free and paid add-ons and programs that you can use to add more features like online chatting to your site.

Last words

The ability to sell any type of product: In a store built with Shopify, you can sell physical products, virtual goods, services, membership fees, tickets, courses, and rental products.