Marketing

How big will Instagram content be in 2023?

Until now, it is enough to make a mistake in choosing the size of Instagram content, such as the size of stories or posts, to realize how low the quality of the content can be under such circumstances and the output becomes ugly!

Due to the new updates, the addition of content types and changes in the size of some previous content, in this article I will comprehensively explain the Instagram content size, from story size to IGTV and Rails videos, to profile and cover photos. stay with me

The importance of aspect ratio in Instagram content size

Before we get started, you should familiarize yourself with an important topic called aspect ratio, because we have a lot to do with it later. See, when we say the aspect ratio of an image is 1:1, it means its length and width are equal! Or, for example, when we say the ratio is 8 to 16 or 8:16, it means that the length or height is twice the width of the image!

Now, when we say that you can post a 1:1 aspect ratio video and photo in an Instagram post, it means that it is possible to post a 100px x 100px and 1080px x 1080px image. Because it is observed in both proportions. Only here, following the same pixel size as Instagram itself, which is 1080 x 1080, will make the quality of the photo or video appear higher. But if the aspect ratio is messed up, say choose a 1080 x 1090 pixel image, Instagram will crop the same content and post it in its standard aspect ratio. In this way, your content will be incomplete.

What is the size of the Instagram story?

Instagram story is one part of this social network that hasn’t changed much after years.

     Today’s Instagram story size is 1920 x 1080 pixels (PX). (16:9 aspect ratio)

This means that your content must be 1080 pixels wide by 1920 pixels high. Of course, be careful, the Instagram story, unlike its other sections, is designed so that you can place small or large content in it. what does that mean?

In fact, if you pay attention, after selecting the desired content to add to the story, you can zoom in or out with the help of two fingers. This way, you will be able to post larger sized content at an appropriate size and vice versa, if needed.

Of course, there is one point here, if your content or photo/video is designed according to the above standard, your story will have a higher quality in terms of aesthetics.

What is the Instagram post size?

Well, unlike the Instagram story, the Instagram post can be published in three sizes. Below I will explain each size in detail. In short, the sizes are as follows:

  •      The standard size for square Instagram posts is 1080 x 1080 pixels. (aspect ratio 1:1)
  •      The standard size for vertical Instagram posts is 1080 x 1350 pixels. (4:5 ratio)
  •      The size of horizontal posts on Instagram is 1080 x 608 pixels. (1.91:1 ratio)

But I suggest you read each section explaining it in more detail.

square Instagram post size

     The standard size for square Instagram posts is 1080 x 1080 pixels.

But again, there is another point, in fact, when publishing Instagram posts, the proportion of photos is important. For example, in a square post, the aspect ratio is 1:1. This means that a post of 1000px x 1000px or even 500 x 500 can be posted on Instagram as a square post. At the same time, it probably goes without saying that posting a post smaller than the standard size will reduce the desired image quality, and the same is true for a larger image. So the best possible size is 1080 x 1080.

Instagram vertical post size

Well, let’s move on to the vertical post. The size of the vertical Instagram post, which is posted as a vertical rectangle, is as follows:

● 1080 x 1350 pixels

This means that the content must be 1350px vertical and 1080px horizontal. Also, if you plan to publish content in other sizes vertically, know that the aspect ratio of the image in a vertical Instagram post is 4:5, and if your content is published in that ratio, in a larger or smaller size, it will still cover the entire page. Of course, as mentioned above, in this case you may encounter a slight drop in quality. This means that the content size is smaller or larger than the standard size.

Instagram horizontal post size

Well, in continuation of the Instagram story size article, we will move on to the third category of Instagram posts. horizontal posts.

The size of horizontal posts on Instagram is 1080 x 608 pixels.

This means that the image is 1080 pixels wide and 608 pixels high. If you are looking for the aspect ratio, the ratio for landscape posts is 1.91:1. You can also use 16:9 images for landscape Instagram posts.

What is the size of the video on IGTV?

IGTV or Instagram TV has been added to this social network for about 3/4 years. Initially, it was thought that this feature could become very popular and even make Instagram compete with YouTube. But in the end, nothing of the sort happened.

However, the purpose of IGTV was to safely allow viewers to post videos longer than one minute. Of course, in the past, users could put videos up to 10 minutes long on their pages by sliding the videos around. But IGTV gives them the ability to post an entire video without the need for trimming.

Important note: today the function called IGTV has practically disappeared, but the ability to post for a long time is still available on Instagram. So, you can easily post your long videos in the same regular sizes in the form of something called INSTAGRAM VIDEO. this means:

  •      Square Instagram Collections, 1080 x 1080 pixels.
  •      Horizontal Instagram posts are 1080 pixels wide by 608 pixels wide.

Of course for vertical size it should be 1920 x 1080 or 1280 x 720.

What is the size of the video in Instagram REELS?

Reels, commonly known as “Reels or REELS”, are short videos that have recently been allowed to be posted on Instagram. The most important feature of these videos is that Instagram has now paid a lot of attention to them, and sometimes by moving them to Explorer, the video reel can get several times the number of followers!

Be careful, now that I am writing this article, fans can only post Rails videos on IOS mobile phones, and Android users have trouble posting them. In any case; Railway videos can be posted in three modes:

  •      Landscape videos at 1080 x 1350 or the same 4:5 ratio
  •      Square videos at 1080 x 1080 or 1:1 ratio
  •      Vertical videos at 1920 x 1080 or the same 16:9 ratio

Dear friends, please note that videos must be between 15 and 30 seconds long. Of course, it has recently become possible to post content of up to 1 minute, but many Instagram experts recommend that you keep the time between 15 and 30 seconds and do not allow videos to be too long for more efficiency.

Instagram profile picture size

Well, among this category of content, it is not without talk about the size of the profile picture. See, the Instagram profile picture ratio is 1:1. This means that the profile picture must be square and its size must be 110 pixels by 110 pixels.

Instagram profile picture size

But again, an important point, it is true that Instagram profile pictures are square, but when you upload them, Instagram cuts them like a circle in the middle. So the point here is that when you choose a profile picture, you need to be careful to keep the main subject out from around the picture. This way, the main subject is not removed while circulating the image.

What is the best size for the Instagram app?

See, because Instagram allows you to post content of different sizes, that’s why you have no problems producing different types of content. For example, most educational videos in which a person speaks should be posted vertically, videos captured from nature or time-lapse videos are generally filmed and posted horizontally. Therefore, the main goal is to prevent restrictions.

But at the same time, there are some points that are useful to know, especially in “Instagram Marketing”! when?

On Instagram, the higher the profile of your content, the more likely it is that you will be successful in capturing the attention of the audience. what does that mean?

That is, when the audience is browsing in the Instagram feed, in the Explorer or even in hashtags, when they come to a landscape post, when viewed due to its short height, Instagram itself will show them part of the photo and the cover of the next post. This can distract the user and encourage them to leave your post. But when the post is vertical or at least in a square position, all of his attention should be directed to your post and the possibility of distraction minimized. For this reason, many have suggested a vertical or square post to “increase followers” and reduce distractions.

Instagram content cover size

Well, in continuation of the Instagram story size article, let’s go to the cover! In fact, the cover is an image that is placed on your posts and seen by the audience before watching the video. In other words, it is a fake cover that can draw audience attention to your content. Given this, you must be aware of the Instagram cover size.

Instagram post cover size

Look, it doesn’t matter if your post is vertical, horizontal, or square. In any case, your Instagram cover will be displayed in a square size! But there is one very important point. This cover should be prepared according to your publication type! what does that mean? Let me explain like this:

  •      If you’re making a square post, you can put the same 1080 x 1080 cover for it.
  •      If you’re making a vertical post, the size of the cover should be the same as the size of the vertical post itself, but the point here is that a square of this image fits within the cover!
  •      If you are making a landscape post, the cover size should be the same as the landscape post itself, but again a square size of this image will be placed in the middle as the cover!

what does that mean? This means that you have to consider the size of the square image in the middle of the image which is the same size as the vertical or horizontal post for the cover of the horizontal and vertical posts. Something like the image below:

This is supposed to be the cover photo for my vertical post. As you can see, the size of the image itself is the size of the entire post. But the square is considered in the middle and the cover is determined on it.

Tip: To make a cover, just place the image you prepared at the beginning of the video and reduce the time to 0.5 seconds or even less in your video editing software. In this way, the image is placed as a cover, but the audience does not see it while watching the movie.

Instagram IGTV cover size

Well, let’s move on to the size of the IGTV covers for Instagram. See, like I said, there is no such thing as igtv today. So if you’re posting a video longer than 1 minute without trimming, be it horizontal or vertical, your cover photo should be centered exactly in square size. This is amazing!

Instagram highlights cover size

Covering Instagram highlights is one action that dramatically increases the beauty of a page and even if a little creativity goes in, it causes “Instagram sales.” If you want to cover the highlights, you should know that the terms are exactly the same as the profile pictures! what does that mean?

This means that the aspect ratio of the image is 1:1 and you should choose a square image. But the point is that due to the circularity of the images, part of the main subject can be removed. Therefore, the main subject should be located away from the perimeter of the image.

The last word

Well, we have come to the end of the article. In this article, I explained for the first time how big an Instagram story is. In addition, I explained other types of Instagram content sizes, such as sizes for vertical, horizontal, and square posts, IGTV videos, bars, and even covers. If you still have questions and comments about parts of this article, we are waiting for you in the comments section.